Apply for Small Business Awards and Earn Credibility

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The Macomb-OU INCubator wins Corp! Magazine Technology Award

The Macomb-OU INCubator recently took home a technology award from the 2015 Corp! Magazine DiSciTech Awards. This award exemplified how Mac-OU INC helps small businesses grow by creating customized success strategies for startup and emerging companies in the niche industries of defense, homeland security, advanced manufacturing and technology.

We’re so grateful to have been honored with a technology award from Corp! Magazine.  This award recognized our support of small businesses and we couldn’t be more proud!

Winning an award is always gratifying, but the credibility a company earns in respect to the award is even more important. Small businesses should pay special attention to this aspect of awards. There is no question that it is difficult to launch a business, become recognized and prove a business’s worth. Awards, especially those focused in a business’s industry, can ease up those difficulties.

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Startups Attract the Fresh Minds of Graduates

Students are polishing up the final touches on their resumes, piecing together their portfolios, completing their due diligence of potential employers, and picking out the perfect professional wear to dress to impress. That’s right, it’s Oakland University’s career fair this week. As a soon-to-be graduate, I’m part of the thousands of students beginning a (hopefully not long) job search.

It’s not just students who are seeking the perfect company to jump on board with. The nerves can run high in boss world, too. Employers are preparing to search for suitable candidates to join their companies. They want the best candidates to apply for a position with their company or at least stop by their career fair table.

Some may think that startups have a bigger problem finding employees than the corporate world does. Startups may not be as well known to career seekers, nor be able to offer the highest pay wage and fabulous benefits that large companies can.

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“What does your company do?” Keep your answer short and sweet.

Nobody knows your business better than you. But can you explain it? There’s no doubt that you’ve been asked hundreds of times what your company does, even if it’s by your family and friends. The day will come, however, when potential investors, business partners, and customers start asking what your business does. The last thing you want is to confuse them.

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Everything Turns “Smart” in 2015

We’ve hit the year 2015 and, from the looks of it, the film Back to the Future II made some pretty accurate predictions about today’s technology. The movie’s famous hoverboard became a reality when Tony Hawk rode the world’s first hoverboard nearing the end of 2014. But what’s really fascinating is the number of ordinary objects that turned “smart” in the film are now becoming a reality this year.

When Marty McFly and Doc travelled to 2015, they encountered many advancements in technologies such as flat screen TV’s, head mounted displays, controller-less video games, video chat, automatic shoe-laces, and even flying cars.

Today we have most everything that the film showed a little over 26 years ago. We have flat screen TV’s ranging up to Samsung’s 110-inch Ultra HDTV, Google Glass is entering the market, video games such Wii and Xbox’s Microsoft Kinect, Skype’s video chat, Nike has patented and is said to release McFly’s self-tying “power laces” this year, and there are even prototypes of flying cars being produced around the world.

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Why Incubation?

In my first month working at the Macomb-OU INCubator, I’ve gained more knowledge about startups than I have in the past twenty-so years of my life. As the marketing and communication assistant for an incubator, I am able to see devotion and passion stem from the variety of intelligent entrepreneurs who walk through our doors each day. I didn’t know, however, why these entrepreneurs were coming to an incubator for help when they are already packed with dedication and remarkable ideas.

I learned that starting a business is much more challenging than just selling an idea to the market. Many startups fail trying to launch their business. WSJ.com said, “Of all companies, about 60% of startups survive to age three and roughly 35% survive to age 10, according to separate studies by the U.S. Bureau of Labor Statistics and the Ewing Marion Kauffman Foundation, a nonprofit that promotes U.S. entrepreneurship.”

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