Building a Strong Company Culture

Recently, there has been a lot of focus on building a strong company culture. What does that mean, though? Simply put, it is the personality of your company through the sharing of common values and attitudes. “How does this help my company?” you might ask. Fostering a strong company culture can benefit your company in a number of ways:

  1. Worker productivity
  2. Retention of employees
  3. Company reputation
  4. Quality products and services

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The Best of Both Worlds: Enjoy Summer While Advancing Your Startup

The summer season is clearly beginning, and it’s bringing up anticipation of your typical Michigan summers, full of bonfires, lake living, ‘up north,’ and so on. But, when you’re an entrepreneur, the typical work hours tend to not apply. So, how do you enjoy your summer months while continuously moving your small business forward?

Though you may miss out on some of the fun, one of the benefits of working for yourself means making your own hours. So, take full advantage, along with some of the following tactics:

  • Attend summer networking events.
    • Women in Defense is holding their first “no-host mixer” on June 4 at the Whitney Garden Party. This outdoor venue is the ideal networking location for the season. We welcome comments on other great, casual, outdoor networking events!
    • Keep updated on and industry professional groups for those networking events at ball games, on boat cruises, etc.
  • Use your breaks to get some outdoor exercise.
  • Take your work to a serene outdoor location.
    • Who says you have to work in your office? Grab your computer and head to your lakeside dock, a restaurant patio or even your own backyard. I would much prefer to hear the wind whistling through the trees than the hum of the HVAC system turning on!
  • Open the windows.
  • Go golfing.
  • Family or friends heading out of town for the weekend? No problem! Work remotely for a few hours each day.
    • A large workload is no reason not to go! Do some research ahead of time to find the closest coffee shop or library.
    • Plan your work day around the group’s activities. When my family goes up north, water activities usually start around noon. So, I have the entire morning if any work needs to get done.
  • Take the team for a weekend retreat.
  • Take a vacation!
    • You may be an entrepreneur but you’re also human. Take a vacation! Clear your head and get away, even if it’s just for a few days. You’ll come back refreshed and potentially with new ideas and a fresh perspective!

It may seem to take more dedication to fit these tactics into your schedule, but working for yourself is an extreme dedication in itself. You got this, and enjoy your summer months!

Joan Carleton
Marketing & Communications Manager
Macomb-OU INCubator

Maintain a Portfolio for Career Advancement

Whether you’re a student, job seeker, entrepreneur, or working your dream career, maintaining an updated portfolio is a necessity. Individuals are changing positions and career paths more frequently these days. According to Forbes, job hopping is the new normal. “The average worker today stays at each of his or her jobs for 4.4 years, according to the most recent available data from the Bureau of Labor Statistics, but the expected tenure of the workforce’s youngest employees is about half that.”


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Conferences All Startups Should Attend – Starting with Techweek!

This week marks the start of the second annual Techweek Detroit. Techweek’s mission is to build a better world through tech entrepreneurship. This mission is brought to different cities across the nation with an event series that spans over seven days, including a technology and innovation conference. The series takes place in Downtown Detroit starting on April 13th and ending with the Techweek conference and expo on Thursday and Friday, April 16th and 17th, at Ford Field.

Photo Credit: Techweek

The conference and expo on Thursday and Friday will be packed with a variety of events. This includes the Techweek Expo showcasing the newest products with live demos and giveaways, workshops and sessions, speakers, the LAUNCH startup competition, Techweek Hiring Fair, Entrepreneurship Summit, Fashion & Wearables Runway Show, and much more!

This is the second year that Mac-OU INC has been a media sponsor for Techweek Detroit. We see the great value that conferences provide to entrepreneurs and we hope to see more entrepreneurs getting involved!

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