Startups Attract the Fresh Minds of Graduates

Students are polishing up the final touches on their resumes, piecing together their portfolios, completing their due diligence of potential employers, and picking out the perfect professional wear to dress to impress. That’s right, it’s Oakland University’s career fair this week. As a soon-to-be graduate, I’m part of the thousands of students beginning a (hopefully not long) job search.

It’s not just students who are seeking the perfect company to jump on board with. The nerves can run high in boss world, too. Employers are preparing to search for suitable candidates to join their companies. They want the best candidates to apply for a position with their company or at least stop by their career fair table.

Some may think that startups have a bigger problem finding employees than the corporate world does. Startups may not be as well known to career seekers, nor be able to offer the highest pay wage and fabulous benefits that large companies can.

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“What does your company do?” Keep your answer short and sweet.

Nobody knows your business better than you. But can you explain it? There’s no doubt that you’ve been asked hundreds of times what your company does, even if it’s by your family and friends. The day will come, however, when potential investors, business partners, and customers start asking what your business does. The last thing you want is to confuse them.

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Everything Turns “Smart” in 2015

We’ve hit the year 2015 and, from the looks of it, the film Back to the Future II made some pretty accurate predictions about today’s technology. The movie’s famous hoverboard became a reality when Tony Hawk rode the world’s first hoverboard nearing the end of 2014. But what’s really fascinating is the number of ordinary objects that turned “smart” in the film are now becoming a reality this year.

When Marty McFly and Doc travelled to 2015, they encountered many advancements in technologies such as flat screen TV’s, head mounted displays, controller-less video games, video chat, automatic shoe-laces, and even flying cars.

Today we have most everything that the film showed a little over 26 years ago. We have flat screen TV’s ranging up to Samsung’s 110-inch Ultra HDTV, Google Glass is entering the market, video games such Wii and Xbox’s Microsoft Kinect, Skype’s video chat, Nike has patented and is said to release McFly’s self-tying “power laces” this year, and there are even prototypes of flying cars being produced around the world.

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Why Incubation?

In my first month working at the Macomb-OU INCubator, I’ve gained more knowledge about startups than I have in the past twenty-so years of my life. As the marketing and communication assistant for an incubator, I am able to see devotion and passion stem from the variety of intelligent entrepreneurs who walk through our doors each day. I didn’t know, however, why these entrepreneurs were coming to an incubator for help when they are already packed with dedication and remarkable ideas.

I learned that starting a business is much more challenging than just selling an idea to the market. Many startups fail trying to launch their business. said, “Of all companies, about 60% of startups survive to age three and roughly 35% survive to age 10, according to separate studies by the U.S. Bureau of Labor Statistics and the Ewing Marion Kauffman Foundation, a nonprofit that promotes U.S. entrepreneurship.”

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Macomb Pitch Offering $20,000 in Prizes

Calling all technology entrepreneurs – you won’t want to miss this!

Mac-OU INC is offering $20,000 in cash and in-kind prizes during its “Macomb Pitch: A Competition for Small Businesses.” This is the biggest competition we have held to date, and we couldn’t be more excited to give well-deserving tech startups some cash and resources for growth! Applications are due by October 14, which means about two more weeks to perfect your answers to application questions.

First through third place winnings include:

  • First Place: $8,500 (cash); one-year affiliate membership to Mac-OU INC (which includes access to the Business Advisory Services Program; the Executives-in-Residence, currently including Butzel Long, Advicoach of Michigan, BiancoCPA and Jim Ruma, local defense expert; Pitch Prep; assistance with access to capital; and one-on-one business development with Mac-OU INC staff)
  • Second Place: $1,500 (cash); one-year lease for a Mac-OU INC cubicle; five hours of consultation with Butzel Long; a two-hour strategic-planning session with Advicoach of Michigan
  • Third Place: $500 (cash); one-year lease for a Mac-OU INC cubicle; five hours of consultation with Butzel Long; a two-hour strategic-planning session with Advicoach of Michigan

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