Effective Presentations

Please excuse my homage to the Deming cycle of quality (Plan, Do, Check, Act) but practical experience tells me that effective presentations come from those who Prepare, Deliver, Consider, and Answer.


Plan Get Organized; Visual Aids; Meeting Room & Resources; Arrangements
Practice Mental Rehearsal; Physical Rehearsal and Visits; Know the Material
Know Your Audience Knowledge; Needs; Purpose; Questions they might ask


Introduction and Objective Take a Deep Breath; Catch their Attention – WIIFM (What’s In It For Me); Set Ground Rules
Body 1-2 Minutes / Slide; Be Organized, Enthusiastic, and Sincere; Tell Stories and Paint Pictures they can relate to
Closing Recap; Say “Thank You”; Leave them Something to Remember You


Body Language Position; Gesturing; Eye Contact; Smile
Voice and Language Projection and Modulation; Pauses (Avoid Fillers); Use Action Verbs; Be Assertive; Avoid Jargon and Acronyms (Initialisms)
Assess Effectiveness Stress the Important Concepts; Relate to the Audience; Tell them About Themselves


Answer Questions Active Listening; Rephrasing; Say “Thank You”; Repeat Question
Address Concerns Action Items; Parking Lot
Use the Three B’s Be Bright; Be Brief; Be Gone


Stephen P. (Steve) Czerniak

About the author: Mr. Czerniak retired after a successful career that culminated in fifteen years of experience as an internal consultant and “change agent.” He is currently an Executive-in-Residence at the Macomb-Oakland University Incubator and a volunteer with the Troy Historic Village and Historical Society.

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