Use Your Customer’s Language

The common phrase is “When in Rome, act like a Roman.” I extend that to “speak like a Roman.” If you want to build familiarity, you need to be in touch with your customer or audience. That includes the language they use.

Business people who are working with an international customer use language learning tools, like Rosetta Stone, to learn the customer’s language. Similarly, we can do things to build rapport with English speaking customers.

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