THIS IS THE FOURTH IN A FIVE PART SERIES ON INTELLECTUAL PROPERTY.
“Should I get a trademark? What is a trademark?”
The U.S. Patent and Trademark Office says that:
“TRADEMARKS protect words, names, symbols, sounds, or colors that distinguish goods and services from those manufactured or sold by others and to indicate the source of the goods.”
Examples of trademarks are the Nike “swoosh,” the logo for Starbucks, McDonalds’ golden arches, or Apple’s apple (with a bite taken out). Trademarks can also include the roar of the MGM lions, the scent of perfumes, the pink color of insulation and the Burberry plaid. These are “corporate symbols.” They are there to represent: